The 4 Questions You Have to Answer in Video Promotion

Video promotion is a great way to display your company in an effective and interactive manner. Studies show that 3 out of 4 internet users view internet videos on a frequent basis. Some even search for videos on their keywords before using traditional search engines. That means that an incredible number of people have the possibility of seeing your video on any given day. One of the main reasons that internet videos are so vital to online success, is because Google has given it such great importance.

Video promotion is also a great way to create awareness of your company. You need to optimize and promote your videos with a well planned system to increase the traffic and visibility of your videos in the search engines. Video promotion is about maximizing the number of people viewing your video. Video marketing is about improving sales by using video. Your purpose, as a business, is to increase your profits. Increasing sales is one way of helping you achieve that goal, and video marketing is an effective way to achieve that. This strategy of using video is effective because it is an excellent communications medium.

People pay attention to video promotion more than they do to graphic banners and text ads. So video is good as an advertising tactic because users are more likely to take action with a video ad than a banner ad. It is also good for branding, name recognition, and increasing awareness about your products and services, because users are going to watch that video and they are going to remember the message a lot better than they would with a quick glance at some banner. There are many ways video can help in your online marketing efforts. Statistics show that there are only four basic questions your video must answer if you want to your message to resonate with your audience.

1) Why? This question is for what we call the "sales" audience members. These are the motivators and persuaders in the group. They tend to have advertising ADD, but usually make up around 35% of any audience. Members of this group will ask, "Why should I buy this product?" You have to let them know your product's benefits. A great answer will include things like increased happiness, saving time, making life easier, etc.

2) What for? This is a question for the "scholastic" section of your video promotion crowd. These are the people who zoom in on the objectives and outcomes of your product presentation. They have a slightly higher attention span than the previous group, but only make up around 18% of the viewers. Their question will be framed as, "What purpose should I buy this product for?" Here the answer is quite simple. Make them aware of the practical outcomes of buying this product. This means an answer should be a list of things that will be accomplished by buying your product or will make them do something easier, cheaper, faster, sooner, etc..

3) How? The "technical" section of your visitors needs to have this question addressed. These are the ones who are concerned with the operations and processes. They pay more attention and make up about 25% of the crowd that watches your video promotion. Here, we explore the question of "How does this product work?" Your answer should include systems or processes and will look something like, "This product works like this" or "Here's how this product will get you the previous results." A demonstration of the product is extremely powerful.

4) What if? "Advocates & Marketers" make up the final cross-section of a typical audience. This is your creative group. They look for opportunities and tend to be the most attentive of any of the groups. They represent about 20% of your viewers. These video promotion junkies will ask, "What if I use this product to...?" The best way to answer this question is to suggest uses for the product apart from the normal things associated with the product. Something like, "Here is how this product can be used to make you some money." This would work very well to answer this question.

These points have to be covered in order if you want the message of your video promotion to be understood. If you follow these steps, and shoot your videos in a way that touches on each of these four questions you will see an increase in sales, traffic, and anything else you are trying to accomplish by using video promotion. Now take this and apply it to your business today.


Just visit youTube and search for more ways to improve your video promotion skills.